According to statistics, travel goods market is growing at a rate of 17% per year, for those who wish to invest in this sector is concerned, should be a market full of temptations. It is understood that the industry is now the high middle and low co-exist, each with living room, if you want to participate, they must consider their own characteristics and capital strength.
From June to September this year, was a spring in Guangdong Bie groups of travelers with enthusiasm toward Tibet, Yunnan, delivery at the airport, the actually found six or seven large backpack with a brand of Guangzhou. Careful investors will note that the value of tourism goods shop is quietly heating up, although not yet reached a deep impression on the extent, but has formed an investment in the big city of millions of high-end market and the investment of tens of thousands of low-end market, It is because of the ascendant (with site statistics, tourist arrivals to 26% annual rate of growth, while demand for tourism products is growing 17% a year), love to travel, young investors can consider timely intervention.
High-end market: intervention to be careful
From Guangdong and Beijing court reporter has learned to open travel goods shop for investment generally one million yuan -200 million, the pre-publicity and expansion of market expenses account for more than 60% of them (mainly used in advertising, brand building site, contact the supplier). Such a huge investment in store, the products are expensive, so in China only 23, but not the way to chain operator in the city, afraid to move aggressively “to join” Business will be spreading itself too thinly. Investment expert Professor Liu Changgeng that: lies propaganda outlets beginning of the word investment, only to break out the brand will have the scale effect, the main class should be used to fashion, travel magazines and websites as promotional carrier, or, as product prices expensive, so few who know, it is difficult to maintain. In Guangzhou, “Firefox” will be a more upscale business travel goods shop, but only do retail business, the agent for several world-renowned travel goods brand, not to spend effort and money involved in production. The General Manager Mr. Luo Taoxiong description: “The main reason is involved in the production too risky, after all, money market, not many people. “
It is understood that similar high-end products, the market share of around 20% last year, we saw a Swiss brand of family travel pot, single-product price actually is 200-900 dollars, ordinary young man certainly can not afford it. However, Luo said: “This year, although our profit growth is slower, also maintained at 5% per year around, mainly due to more and more people have the spirit of adventure, for such high-end travel products market , Luo Jingli opinion is: a market so large, involved carefully.
Mid-market: market potential
And “Firefox” high-price strategy of scarce resources than the sale of travel leisure products at affordable prices has become more specialized shops have an affinity for certain. Investment experts believe that mid-range operation should be the most market potential of 10 years. But in the end of the market as a new force, the cute shops, companies also have their own troubles, is the clothing line to face the competition is too much, Guangdong has always been casual clothing production base, as early as the concept of tourism products occurred in China before, Jeanswest, Baleno brands already done all over the country, “Life Unlimited” Although the price of casual wear expensive than their 20% -50%, but they will inevitably and also leaves the size of the root Giordano and so deep to compete, and many “empty pockets” of students buy apparel stores, is naturally more willing to see the more expensive to buy. Therefore, the average investment return of these shops can only be spun at about 20%. Therefore, several of the current end of the Guangzhou travel supplies specialized companies are choosing to go cheap, full range, own factories (more than the 500,000 yuan in investment), the scale of production of the road, apparel prices in the 50 -150 element, the their external propaganda slogan is: What we want to use can be found here), many young people in Guangzhou have their products put it down.
Low-end market: for ordinary people
The industry believes that it is precisely because of such commodities market potential, competition is intense. It is understood that both of these shops can “join” the forms of market competition can also be a unique style, find the entry point for the market can still have a bright future.
The Miss Feng investment 56 million, also opened in the Gold Rush Road, travel supplies from a small shop to fine win, the monthly profit is like a few shops down the best, up to 30%, the monthly after-tax profit there are 3,000. Principle to purchase 70 per -300 element within the clothing, including the main pot, species are not necessarily complete, but based on practical beautiful and occasionally into a different, such as M ERREL GORE-TEX hiking boots like “Zhendian of treasure “, but the price not more than 1000 yuan,” Treasure “margin also controls less than 30%, mainly from the publicity.
Miss Feng high-end packaging for customers in the hundreds of million of state rather disdain, that “ordinary people’s consumption levels we have not yet to that level? Even love travel, to me, with complete set of equipment, also in 2000 yuan to 3,000 yuan, still can have a good time in Yunnan, are not to climb Mount Everest. “So, Ms Fung shop is small, but white-collar workers in the Central City Road, propped up with small employers in one day.
I am a professional editor from China product, and my work is to promote a free online trading platforms.
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