Plenty of rewards Ceramic brand-name company driven branding strategy to promote the program – Ceramic, China Top Brand, Ceramic – Ceramic

2007 for one year Ceramics Industry "China Top Brand" products is finished writing, is again this year applications for the company. Yesterday, Deputy Mayor of Foshan Li Zifu warned in the "implementation of the brand-driven strategy" working conference Foshan Ceramic Company Cherish the hard-won ability to do realistic to be ready. Foshan lighting and a series of two years, 2006.2007, "China Famous Brand", "Chinese famous brand", "China's export brand" of the company, received a total of 7th 7 million yuan to reward city.
Be "world famous" Award 500 000
Reporters learned that has Foshan city government promulgated the "Implementation of the strategy to promote the brand driven advice and incentives", which provides access to the world famous brand in China, each product is a unique award 500,000 yuan, the other was "Chinese famous brand "and also the honorary title of national awards. At present, Foshan in the "World Famous Brand of China" and "China Business Brand", the two are still empty. In 2007, Foshan, Guangdong Feng Aluminum aluminum construction in 13 brands in China, Foshan lighting three companies won the "China Famous Brand" titles. City Council for the prizes each year for a total of 2006.2007 award-winning brand-name company 7th 7 million yuan. Foshan, China currently has 19 well-known brands, famous brand in China 65th
Li Zifu that although, the present Foshan many well-known trademarks and brand names, but it is still insufficient, "the world's top 500 R & D investment share in total sales of more than 8%, and most companies are still Foshan 3 %, due to a lack of autonomy of intellectual property support, many companies are easily imitated new products to their peers, is the homogeneity of the product seriously, leading to replacement of the product every time companies require a large amount of money and the market in exchange for technology and equipment, in the fierce competition in the market is very unfavorable. "
Ceramic Re-evaluation this year, "Chinese famous brand"
2007, China suddenly announced the names of the Selection Committee will exclude the building ceramics "Chinese famous brand" selected directory, and almost not to build Ceramic Industrial Company, the title of the original brand in China. City Secretary for Quality Supervision Bureau, said yesterday that moral and cattle, through the city to come forward and say that the year 2008 will continue the selection of the famous brand of Chinese ceramic industry to hold. "Cancel the selection of an entire industry in the past never happened, the Foshan ceramics industry struggle is obvious. Hope pottery business in a highly responsible attitude, we must work out their own materials, strict control."
Time was scheduled to speak at the final Li Zifu help "not" to express their views: "Just because the material is wrong to terminate individual companies, the elimination of an entire industry, ratings, and the original The brand is very unreasonable. This is an opportunity to get heavy, so ceramic is the re-evaluation, whether corporate or declaration must be realistic figure, which is the key to be approved! Quality Supervision Bureau has the responsibility, we need to control strictly the good happen. "He said, China's ceramic industry have 7 brand, are to be on the "away very difficult."
Although it considered opportunities in terms of the assessment as well as the mark of the pottery and the good news, but Foshan ceramics industry profession in general, whether to declare or revaluation increases the difficulty significantly this year than before.

Related posts:

1. Advantage of using Hong Kong Company to apply for WFOE in China

Tagged as: China, Company